Lisa Spivey is a Midwestern native who began her international career in China managing a cruise ship on the Yangtze River. She went on to head up the premier American travel company in Beijing and later took over as Managing Director of a Hong Kong trading company. She is the founder of Spivey International Inc., a firm that imports disposable medical supplies from Malaysia. As co-founder of Global Directions Inc., she has overseen the expansion of content development to include travel, art, culture and technology. She is a graduate of the University of California Santa Barbara and the Beijing Languages Institute.